Sunday is a big day for church organizers—and not just because it is an important day in the church calendar. Church organizers can use Easter as a great way to gauge how much they can potentially grow their church and what kinds of resources might be available for expansion. When you’re getting ready for Easter this weekend, it’s a great idea to figure out ways to stay in touch with those who come for the first time or only every so often for holidays.
One way to do this is to ask your church attendees on Sunday to provide their contact information during collections of donations to the church. Capturing information is the first step to getting the most out of your Easter Sunday crowd and shouldn’t be ignored. It can be as simple as providing pencils and short printed forms asking for an email address, phone number, or address. If you have church pews with envelope and pencil holders, make sure to take advantage of this in your church. During Easter services, be sure to ask the congregation to fill out the donation slip even if they can’t make a monetary donation at this time.
After Easter is over and you’ve collected as much contact information possible from your visitors, use the information to create or update your database of congregation members. But don’t let it stop there—follow up with your visitors by sending them a quick thank you note for coming to Easter services and provide them with information about different programs your church has throughout the upcoming year. It’s also a great idea to let them know about a fundraiser or friend raiser event your church is having in the upcoming months so they can plan ahead to attend. Use marketing techniques to remind the visitors of the great experience they had at Easter services and connect that with future events at your church to get a bigger turnout.
If you don’t have plans yet, don’t worry. You can still take advantage of the larger crowds by capturing information from your Easter visitors, and then plan a fundraiser event later.
Happy Easter from all of us at Born Again Pews!